Sports-Energy Drinks Market Introduction
Sports-Energy Drinks Market, these days’ sports have gained tremendous audience and followers. Every sport is becoming popular. The sports entertainment market is gaining more supporters and followers marking the growth of the market.
To keep the admirers contented with the game they play the sportsperson have to be energetic all the time. Thus the energy drinks here are helpful. These energy drinks replenish the body with electrolytes and crabs while engaged in game or fitness. These drinks are widely consumed by players to maintain their fitness and health. The energy drinks are rich source of chlorides, calcium, sodium, magnesium and potassium which are extremely vital for player’s strength. Moreover, these drinks contain sugar and stimulant factors that build up stamina and power and give mental and physical stimulation to consumers.
The drinks come in two forms aerated and non-aerated that consist of caffeine, amino acids, herbal extracts and sweeteners. These drinks offer instant energy boost, there is humungous demand for the product fuelling the market.
Sports-Energy Drinks Market Overview
Sports and Energy Drink Market was appreciated at 93.3 billion in the year 2020 and is estimated to rise at and reach a level of USD 87 billion by the year 2026 rising at a CAGR of 8.2% during the forecasted period.
Sports-Energy Drinks Market are commonly consumed by athletes and sportsperson to remain hydrated. These drinks are consumed to increase performance and survival and to reduce fatigue. Sport players use these drinks to replace water as water is composed of only hydrogen and oxygen. And alone water is not good as nourishing factor after loss of sweating on activity. The sports and energy drinks are non-alcoholic beverages with diverse purposes according to the target group. The sports beverage usually consists of carbohydrates (e.g., 6–8 g/100 mL) and electrolytes like sodium, potassium, calcium, magnesium along with nutrients like vitamin B6 and B12, phosphorus, taurine etc.
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Besides unconventional fitness activities such as yoga and aerobics, there is growing popularity equally in activities as half and full marathon. This is the primary factor which is propelling the growth. In addition to this, growing awareness among people about their health or fitness, they are shifting their interests in consuming non-organic or energy drinks than other unhealthy beverage. This shift is boosting the growth.
Manufacturers now-a-days are launching drinks which contain natural ingredients such as raw guarana and green coffee bean. Besides this many industries are investing in advanced marketing strategies to expand their product market. Furthermore, these companies are also introducing customised flavours. For example, Monster Beverage Corporation launched its special edition of Valentino Rossi a citrus flavoured drink back in 2014 and that was targeted to specific consumer base. Other factors contributing the market are changing lifestyle, shifting food preferences etc.
Sports-Energy Drinks Market Key players
Some of the prominent Key players are listed below:
- Abbott Nutrition Co.
- AJE Group
- Britvic PLC
- Champion Nutrition Inc.
- D’angelo
- Extreme Drinks Co.
- Fraser & Neave Holdings BHD
- GlaxoSmithKline Plc
- Red Bull
- Rockstar Inc
- Coca cola
- PepsiCo
- Arizona Beverage Company
- National Beverage Corp
- Pepper Snapple Group
- Living Essentials
- Cloud 9
- Vitale Beverages Pvt Ltd
Segmentation
The Sports and Energy Drink Market is segmented on the basis of Type, Distribution Channels and region
Segmentation by Type
Based on Type the market is segmented into Sports Drink, and Energy Drink. Sports Drink also termed as electrolyte drinks are functional beverages, whose main moto is to maintain the hydration level in body of an athlete. The sport drink segment is supposed to show a growth of CAGR 4% during the forecasted period. While Energy Drink is a kind of drink which contains stimulant compounds. The Energy Drink market is projected to rise at CAGR 9.22% during the forecast period.
Segmentation by Distribution Channels
Based on Distribution Channels the market is segmented into Retail, On Trade, Vending Machine, and Other Distribution Channels.
Segmentation by Region
Based on the geographical segment the market is divided into seven different regions such as North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan and the Middle East & Africa. With the growing number of athletes and sportsperson in Asia-Pacific, this region is leading the market. The demand for Sports and Energy drink is huge in regions of North America, Western Europe, and Asia-Pacific.
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The collection of market intelligence reports is regularly updated to offer visitors ready access to the most recent market insights. We provide round-the-clock support to help you repurpose search parameters and thereby avail a complete range of reserved reports. After all, it is all about helping you reach an informed strategic decision about purchasing the right report that caters to all your market research demands.
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