North America Water-Based Personal Lubricant Market – Introduction
In medical terminology water soluble lubricant is a lotion or coating that serves the purpose of lubrication or reducing friction in joints or improving viscosity during invasive procedures that is involving the introduction of foreign instrument in human body. These fluids imitate as the natural body fluids such as mucus, saliva, or vaginal discharge. As these fluids act as natural solutions, they are less reactive and less irritating and hence are more comfortable. These are solutions are also used as lubrication during sexual activities such as intercourse and masturbation. These lotions act as agents reducing friction to or between sexual body parts, and ease penetration.
Surgical or medical gels or lubricants are similar to personal but not referred as “personal” lubricants. The surgical gels are used during medicals insertions such as speculum insertion or introduction of a catheter.
The surgical lubricants are thicker, sterile gels, typically containing bacteriostatic agent that stops bacteria from growing into the body.
The oil-based lubricants can sometimes can damage the foreign material introduced in human body. These are reactive to silicon or rubber products. While, water-based lubricants are not reactive to plastic, rubber, silicon or metal. Due to this the water-based lubricants are viable choice for medical procedures, as most of the procedures requires use of gloves that are made from either rubber or silicon. In addition to this, in-case of personal use such as adult toys or condoms water-soluble lubricants are safest.
In 2015 the personal lubricant market was estimated to be worth at least $400 million.
North America Water-Based Personal Lubricant Market Overview, Forecast, Drivers & Restraints:
North America Water-Based Personal Lubricant Market was treasured at USD 138.4 Million in 2020 and is projected to show a gripping rise of USD 338.8 Million with a CAGR of 7.8% during the forecasted period of 2021 to 2030.
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Water-based lubricants or solutions that are used as greasing to reduce friction and improve mobility while medical invasive procedures, these lubes are also used as a slicking agent during copulation.
The earlier lubricants consisted of cellulose ether or glycerine solution. Products available in today’s market may have moisture resistant content. The viscosity of these solutions can be adjusted by altering the water content and cellulose concentration. The water-based solutions get absorbed in skin and evaporate during use. They imitate to natural lubricants in body such as saliva. Due to these factors, there is rise in demand for water-based personal lubricant.
Another prominent reason for the rise in demand of the lubricant is its efficiency in lubrication. The lubricants have proved to be compatible with latex condoms or sex toys. The lubricants are very natural and give a sensation of natural vaginal lubricant and are cost effective solutions.
The recent coronavirus has had an impact on health as well as on various industries and their market. The Covid-19 was one of the biggest heath crises. The contagious virus drastically affected the health system of people causing long lasting effects. The virus also affected sexual health of people giving rise to erectile dysfunction or vaginal dryness in some people. This has positively impacted the market. A study conducted by Cleveland Clinic in December 2020, reported that Covid-19 survivors may be associated with erectile dysfunction (ED). The virus causes hyper inflammation throughout the body, especially in the heart and surrounding muscles. This in turn affects blood supply to the penis can become narrowed or blocked as a result of a worsened or new vascular condition. Thus, due to this there is high demand of lubricants in the market enhance the sexual experience.
Drivers
North America Water-Based Personal Lubricant is expected to show significant growth during the forecasted period. There are various reasons and factors boosting the market mentioned below:
• Water-soluble lubricants are easy to clean up and non-staining. One of the best reasons for the rise in demand is water-soluble lubricants over oil-based lubricants is the clean-up. As the component of water-based lubricant is mostly water they can be wiped of easily and do not leave residue.
• Another important factor is the lubricant is stain and corrosion resistant, hence does not damage the silicon or rubber product.
• They are low-allergen and safe for use on every patient.
• They are not sticky or tacky.
• They would not dry or flake.
Another main factor for the growth is its availability of wide range of products and also high demand for preservative-free and natural products with herbal ingredients such as aloe based. For instance, in January 2017, Toaster Labs Inc., under its Pulse brand, had launched a high-tech dispensing system for its natural water-based lubricant “H2Oh!” with chia extract. Owing to the product’s gel-like consistency, that is very much similar to natural vaginal lubricant, and its availability at a lower cost, the segment is likely to show healthy growth over the forecast period.
Restraints
The recent pandemic which hit the world drastically, bringing the businesses all around to stand still and with an instant pause on all operational levels and caused a long-term impact on the market.
North America Water-Based Personal Lubricant Market is sub-categorised into Type and Distribution channel
Market Segmentation by Type
Based on the Type the market is further divided as
• Men’s Water -based Personal Lubricant
• Men’s Water -based Personal Lubricant
• Unisex Water -based Personal Lubricant
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Moreover, in urban civilizations, the social stigma of using lubricants for improving sexual experience has been reported to be decreasing. Sexually active individuals are more likely to purchase lubricants and are reported to use it regularly. Around 89% of people in the LGBT community reported regular use of lubricants. The misconception that the use of lubes during sexual intercourse is a sign of weakness among men has significantly reduced with an increase in awareness about sexual health through various social media platforms. Personal experience shared by customers on forums and blogs has a positive impact on purchase pattern of personal lubricants, which is anticipated to drive the market during the forecast period.
Market Segmentation by Distribution channel
Based on End Use the market is further divided as
• Supermarkets
• Drugstores
• E Commerce
• Others
Of all types, the E commerce section held the largest market share due to freedom of selection of any lubricant from a range of products available under different brands.
Market Key players
The market is known by its financial backers or central participants. A few noticeable prominent participants are
• Lovehoney Group Ltd
• Sliquid
• Trigg Laboratories Inc.
• uberlube
• The Yes Yes Company Ltd
• Reckitt Benckiser Group PLC
• Church & Dwight Co. Inc.
• BIOFILM, INC.
• LifeStyles Healthcare Pte Ltd
• Mayer Laboratories Inc.
North America Water-Based Personal Lubricant Market Regional Outlook
Based on the geographical view, the market occupies regions such U.S and Canada. The North American region ruled the market during the forecasted period.
Covid-19 impact on the market:
The contagious coronavirus pandemic had hit the world drastically, bringing the businesses all around to stand still. The initial wave of Covid-19 had put an instant pause on all operational levels and has caused a long-term impact on the market. Though the entire globe was suffering from the negative effects of the pandemic yet, the North America water-based personal lubricant market had sustained showing a significant growth.
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