Herbal Tea Market is expected to provide promising growth prospects. The importance of herbal tea is progressively increasing as people’s lives change, and a considerable portion of the population increasingly prefers herbal tea to caffeinated tea. This is a critical aspect of market growth, and it is predicted to ensure a consistent consumer base in the coming years. Due to the use of rose, lavender, hibiscus, and chamomile, herbal tea is regarded one of the most natural beverages. Herbal tea leaves are made from a variety of tisanes, including leaf tisanes, spice tisanes, and fruit tisanes. The importance of herbal tea has grown as a result of the seal.
Global Herbal Tea Market was worth USD 3289.67 million in 2020 and is anticipated to accumulate a valuation of USD 4877.90 million by 2030, registering a CAGR of 4.89% over 2022-2030.
Herbal tea is an infusion made from a range of edible, non-tea plant leaves, fruits, flowers, and roots. In Europe and a few other parts of the world, it’s referred to as tisanes. Herbal tea is not a legitimate tea because it is not made from the Camellia sinensis plant (the same plant that produces black, green, and oolong tea). With individuals becoming more health-conscious, it’s becoming a new fad.
For health-conscious folks and diabetics, herbal tea can be taken with sugar or honey, with or without fruit juices. Herbal tea reduces caffeine intake and helps to lower blood sugar levels. Herbal teas include ginger, ginkgo biloba, ginseng, hibiscus, jasmine, rosehip, mint, chamomile, and others.
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Herbal tea has become increasingly popular over the last several decades due to its colourful flavour as well as its mental and physical health advantages. Herbal mixes were once valued for their ability to evoke spiritual awareness and enable consumers.
If herbal tea is simply viewed as a natural alternative to prescription medications, it could be a key element in increasing its popularity in the near future. Because many people suffer from sleep deprivation for a variety of causes, herbal tea can be used to alleviate this problem, fueling market growth. The expansion of the herbal tea market in the coming years will be influenced by a rise in population as well as an increase in disposable income.
Global Herbal Tea Market- Segment Analysis
Major Key Players
Mountain Rose Herbs
Tega Organic Teas
Terra teas
Arbor teas
Tetley
Indigo herbs
The Indian Chai
Twinings
Organic India
Tata Consumer Distribution Channel
Hain Celestial
Associated British Foods plc
BARRY’S TEA
Harney & Sons Fine Teas
Nestlé S.A.
Mother Parkers Tea & Coffee Inc
Martin Bauer Group
Unilever PLC
Bigelow Teaamong
By raw material
- Green tea
- Black tea
- Yellow
By Flavor Type
- Chamomile
- Peppermint
- Lemongrass
- Ginger
- Hibiscus
- Fruits
By Function
- Cognitive Health
- Gut and Digestive Health
- Multifunctional
- Others
By Product Type
- Instant Premixes
- Liquid
- Powdered RTD and syrups
By Packaging
- Loose Tea
- Paper Pouches
- Tea Bags
- Plastic Containers
- Aluminum Tins
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retails
Global herbal tea market- Geographical landscape
Considering the geographical frame of reference, the market sphere is classified into North America, Middle East & Africa, Europe, Asia Pacific, and Latin America. Among these, Asia Pacific is projected to capture a high revenue share over 2022-2030. This is attributable to the increasing health cognizance of the masses, presence of noteworthy vendors, and rise in per capita income of individuals.
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Impact Analysis of COVID-19 on the Global Tea Market
The novel coronavirus pandemic has wreaked havoc on several industries, including the tea industry, which has suffered from import-export restrictions, labour shortages, supply chain disruptions, and a decline in manufacturing processes as a result of complete lockdown situations and social distancing measures. For example, Kenya, Africa’s largest tea exporting country, was severely impacted by the pandemic due to transportation disruptions. Furthermore, the epidemic had a significant impact on India, the world’s second largest tea producer, due to the entire suspension of production facilities for months, affecting tea producers and their livelihoods.
Several companies are assisting society in recovering from the chaotic circumstances through technical developments, ideas, and efforts. Several companies are assisting society in recovering from the chaotic circumstances through technical developments, ideas, and efforts. For example, on September 25, 2020, the Assam government announced four new programmes to help the tea industry, which has been affected hard by pandemic restrictions. The government will pay 3% interest on the capital loan under the scheme. To encourage tea production and export, the government will pay a Rs. 7 per kilogramme subsidy. In addition, the government would provide a 25% subsidy for the acquisition of tea-growing plants and machinery. In addition, for the next three years, the government has waived the agriculture income tax for tea garden owners. Tea output and export are expected to increase as a result of such activities.
Frequently Asked Questions
Q1. What is the size of the global tea market?
Q2. Which are the major companies in the tea market?
Q3. Which region, among others, possesses greater investment opportunities in the near future?
Q4. What will be the growth rate of the Asia-Pacific tea market?
Q5. What are the strategies opted by the leading players in this market?
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