Global Powdered Beverage Market was valued at USD 21.87 billion in 2022 and expected to grow at a CAGR of 4.7% during the forecast period.
Powdered beverages are drinks that come in powdered form and are usually mixed with water to create a refreshing and tasty drink. They are made by dehydrating the liquid form of the drink and turning it into a fine powder that can be easily stored and transported. Powdered beverages come in a wide range of flavours and types, including fruit juices, sports drinks, energy drinks, tea, coffee, and hot chocolate. They are popular among consumers because they are convenient, easy to prepare, and have a longer shelf life than liquid beverages. Some powdered beverages are also fortified with vitamins, minerals, and other nutrients to provide additional health benefits. They are commonly used by athletes and fitness enthusiasts to replenish electrolytes and hydrate during workouts.
However, it’s important to note that not all powdered beverages are created equal. Some may contain high amounts of sugar, artificial colors and flavors, and other additives that can be detrimental to health if consumed in excess. It’s always recommended to read the labels and choose brands that use natural and wholesome ingredients.
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Covid-19 Impact:
The COVID-19 pandemic has had both positive and negative impacts on the powdered beverage industry. On one hand, the pandemic has led to an increase in demand for convenient and shelf-stable products like powdered beverages as people have been spending more time at home and stocking up on essentials. This has led to an overall increase in sales of powdered beverages, particularly those that are perceived as healthy and immune-boosting.
However, the pandemic has also created supply chain disruptions and increased production costs, which have affected the availability and pricing of powdered beverage products. The pandemic has also led to changes in consumer behaviour and preferences, with many people shifting towards healthier and more natural options.
Furthermore, some powdered beverage brands have faced challenges due to the closure of foodservice outlets such as restaurants and cafes, where their products are commonly used. This has led to a decline in sales for some brands.
Overall, while the COVID-19 pandemic has had some positive impacts on the powdered beverage industry, it has also presented significant challenges that have required adaptation and flexibility from manufacturers and retailers.
Market Dynamics:
Drivers:
Convenience: Powdered beverages are easy and quick to prepare, making them a convenient option for busy individuals who don’t have the time or resources to prepare fresh beverages.
Longer Shelf Life: Powdered beverages have a longer shelf life than their liquid counterparts, making them a convenient and cost-effective option for consumers who want to stock up on their favorite drinks.
Customization: Powdered beverages are available in a wide variety of flavors and types, providing consumers with the ability to customize their drinks to suit their tastes and preferences.
Portability: Powdered beverages are lightweight and portable, making them a popular choice for outdoor activities, travel, and on-the-go snacking.
Health Benefits: Many powdered beverages are fortified with vitamins, minerals, and other nutrients that can provide additional health benefits, such as immune support, hydration, and energy.
Cost-Effective: Powdered beverages are often less expensive than their liquid counterparts, making them an attractive option for consumers who want to save money on their beverage purchases.
Environmental Sustainability: Powdered beverages are typically packaged in recyclable containers, which appeals to consumers who are environmentally conscious and want to reduce their carbon footprint.
These factors have contributed to the growing popularity of powdered beverages, making them a significant segment of the beverage industry.
Restraints:
Health Concerns: Some powdered beverage products may contain high amounts of sugar, artificial sweeteners, and other additives that can have negative health effects if consumed in excess. This can lead to consumer skepticism and reluctance to purchase these products.
Perception of Lower Quality: Some consumers may perceive powdered beverages as lower quality than their fresh or bottled counterparts, which can affect their purchasing decisions.
Limited Shelf Space: Retailers have limited shelf space, and they may prioritize other beverage categories over powdered beverages, which can limit the visibility and availability of these products in stores.
Competition: The powdered beverage market is highly competitive, with many established brands and new entrants vying for market share. This can lead to pricing pressures and lower profit margins for manufacturers.
Lack of Product Differentiation: With so many different types and flavours of powdered beverages available, it can be difficult for manufacturers to differentiate their products and stand out from the competition.
Environmental Concerns: While powdered beverages may have a smaller carbon footprint than bottled or canned drinks, they still require packaging, which can contribute to waste and environmental concerns.
Market Segmentation:
By Type
- Single serve
- Multi serve
By Nature
- Organic
- Conventional
By Flavour
- Unflavoured
- Flavoured
By Application
- Sports drinks
- Fruit juices
- Soft drinks
- Coffee, Dairy
Key Player:
Some of the key players operating in the market are:
- Nestle
- Chr. Hansen
- TreeHouse Foods
- Kraft Foods
- Simatek
- Cargill
- Nellson
- CP Kelco
Regional Analysis:
North America: The North American powdered beverage market is driven by consumer demand for convenience, portability, and health benefits. Products with natural and organic ingredients are increasingly popular in this region. The United States is the largest market for powdered beverages in North America.
Europe: The European powdered beverage market is characterized by a focus on healthy and functional beverages. There is a growing trend towards plant-based and non-dairy products, as well as beverages that contain added vitamins and minerals. The United Kingdom, Germany, and France are the largest markets for powdered beverages in Europe.
Asia-Pacific: The Asia-Pacific region is the fastest-growing market for powdered beverages due to rising disposable incomes, changing lifestyles, and urbanization. The demand for sports drinks and energy drinks is particularly high in this region. China, India, and Japan are the largest markets for powdered beverages in Asia-Pacific.
Latin America: The Latin American powdered beverage market is driven by a preference for sweet and fruity flavors, as well as convenience and affordability. The demand for sports and energy drinks is also growing in this region. Brazil and Mexico are the largest markets for powdered beverages in Latin America.
Middle East and Africa: The Middle East and Africa powdered beverage market is driven by a preference for traditional flavors, such as tea and coffee. Consumers in this region also value convenience and affordability. South Africa and Saudi Arabia are the largest markets for powdered beverages in the Middle East and Africa.
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Reasons to Purchase this Report:
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors.
- Provision of market value (USD Billion) data for each segment and sub-segment.
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market.
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region.
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
- The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions.
- Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis.
- Provides insight into the market through Value Chain.
- Market dynamics scenario, along with growth opportunities of the market in the years to come.
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Key Points:
- Define, describe and forecast Powdered Beverage market by type, application, end user and region.
- Provide strategies for company to deal with the impact of COVID-19.
- Provide enterprise external environment analysis and PEST analysis.
- Provide market dynamic analysis, including market driving factors, market development constraints.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy.
- Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
- Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
- Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
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